Martell VSOP's first collaboration with the world-famous, Taiwan-born fashion designer Jason Wu. Jason Wu was thrust onto the world stage as an all-but unknown 26-year old designer when Michelle Obama appeared in his evening gown at her husband's Inaugural Ball in January 2009.
The client wanted to commemorate this collaboration with an invite-only launch event. A website was to be created for participants to submit their idea of elegance. Winners would win an invite to the launch event. Along with this, a series of videos were to be launched weekly to showcase Jason Wu's inspiration for the Black Tie edition bottles, which included Martell, fashion, music, and art.
We designed and built a website to reflect the elegance of Martell VSOP and Jason Wu with leather textures and gold thread. The website was also YouTube-integrated so that videos could be unlocked and showcased weekly. Participants could also submit their ideas of elegance personified through a form on the website. This submission became their entry to be in the running for the VIP invites.
- HTML5 responsive website
- jQuery driven front-end
- YouTube API integration