Our Work
Martell VSOP Black Tie Edition by Jason Wu


Martell VSOP's first collaboration with the world-famous, Taiwan-born fashion designer Jason Wu. Jason Wu was thrust onto the world stage as an all-but unknown 26-year old designer when Michelle Obama appeared in his evening gown at her husband's Inaugural Ball in January 2009.

The Brief

The client wanted to commemorate this collaboration with an invite-only launch event. A website was to be created for participants to submit their idea of elegance. Winners would win an invite to the launch event. Along with this, a series of videos were to be launched weekly to showcase Jason Wu's inspiration for the Black Tie edition bottles, which included Martell, fashion, music, and art.

Our Solution

We designed and built a website to reflect the elegance of Martell VSOP and Jason Wu with leather textures and gold thread. The website was also YouTube-integrated so that videos could be unlocked and showcased weekly. Participants could also submit their ideas of elegance personified through a form on the website. This submission became their entry to be in the running for the VIP invites.

  • HTML5 responsive website
  • jQuery driven front-end
  • YouTube API integration